So, you’ve written a few compelling articles and you’re sure they’ll boost your brand’s image and grab the attention of potential clients.
That’s great. Now the million dollar question is: where do you post them?
Articles aren’t like blogs; they can’t be posted on your website. So, where exactly do you post them and how do you get the attention your brand deserves?
It’s simple: article directories.
But what can article directories do for your brand and is it worth posting your articles there? Let’s take a look:
One of the best things about article directories is that they allow you to add backlinks so you can add a link to your website in the CTA. So when readers go through your articles, they’ll learn about your brand as well and check out your website by clicking on the link.
Get Traffic For Your Website
As mentioned previously, you can add various backlinks, including a link to your website. This allows you to get traffic without having to heavily invest in advertising your brand the traditional way.
You can get creative with link building as well. You can link back to the blogs posted on your website to get traffic.
Generate Leads and Sales
When you add backlinks to your articles, you’re helping readers navigate through your website and find the products they’re looking for. For example, let’s say you sell watches.
Your article is about the best affordable watches and you link back to a few of your products in the article, you’re guiding your readers to your website and services. If they click on your products and purchase them, you’ve successfully converted them into customers.
Besides getting a flow of traffic, another benefit is that you’ll drive consistent traffic to your website. This is because unless the article directory shuts down, your articles are there forever.
This means that you’ll be driving a steady but consistent amount of traffic to your website. And if your writing is compelling and engaging, you can easily convert readers into customers.
These are just a few benefits of article directories. Now all that’s left is finding the right directory to help your website flourish.
This is where we come in.