You’re probably happy that your website is generating thousands of visitors every month. There’s enough traffic to keep your website going. But if that traffic doesn’t convert, what’s the point?
If those visitors aren’t purchasing your products or availing your services, what’s the point? If you’re spending thousands to maintain your website, then it should generate customers and not just visitors.
But before you panic, know that there’s light at the end of the tunnel. Use this blog as your guiding light to improve your conversion rates.
Here’s what you can do:
Use Compelling Call-to-Action
When you post your articles on an article directory, you’re probably just adding something along the lines of, “To learn more, click here.”
But that’s not only vague; it’s not helping your readers learn more about what their next step should be. They’ll open your website, glance at the homepage and close it.
You’re getting your fair share of visitors but you’re not getting anywhere.
Instead, create powerful a powerful call-to-action for each article. Be specific.
Write something like, “If you’re looking for XYZ services in ABC, Company A has everything you’re looking for. From A, B, C, and D, to X, Y, Z, they offer an array of products.”
This way, you’re adding links to different pages on your website and your readers will know which ones they should click on.
If they like the products you’re offering they’ll sign up and place an order. This will turn them into customers.
Pay Careful Attention To Your Headline
Don’t write articles for the sake of writing articles. You’ll end up driving your readers away. Make sure that your headlines don’t have any typos and are grammatically correct.
Secondly, make sure that your content is relevant to the headline and vice versa. If your head line is related to “XYZ” but your content is based on “ABC” your readers will get confused and stop reading.
Post Your Articles On An Article Directory
One of the best ways you can convert visitors into customers is by posting your articles on an article directory. When you add keywords, inbound and outbound links, your articles will show up on the directories online.
So when your target audience looks up a keyword you’ve used in your content, they’ll automatically be shown search results linking to your articles.
Now all that’s left is to find a reliable article directory.
That’s where we come in!
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