“One-Armed Man Applauds The Kindness Of Strangers”
“Midget Sues Grocer, Cites Belittling Remarks”
“Federal Agents Raid Gun Shop, Find Weapons”
It goes without saying that headlines like these stick out more than the actual content. Chances are, you’ll probably be amused by the headline but will find the content to be absolutely boring.
Other times, you’ll come across an article with an unimaginative title that won’t pique your interest in the least bit. But you’ll be amazed by the content.
The truth is the average human attention span is less than that of a goldfish. This means that if a goldfish has an attention span of eight seconds, you need to be able to grab your audience’s attention within five seconds.
So, how can you come up with compelling headlines that’ll draw your readers’ attention?
Ask an Interesting Question
When you’re writing an article, keep in mind that if your headline isn’t catchy, your readers won’t even get to the introduction.
So, in order to pique their interest, start by asking them a question. If you start with, “Did you know…” and “How will you…” it’s guaranteed to grab their attention and get them thinking!
Give Them Facts and Figures
Did you know, 80 percent of readers read headlines while 20 percent pay attention to the copy?
Bet that got your attention!
When you state facts, it’s bound to make your readers curious. You’re telling them something they want to know. You’re giving them something to think about.
For example: if someone is conscious about how the products they use impact the environment, go with a headline like, “ABC Research Center Finds That Organic Foods Are Good For The Environment.”
You can also use something along the lines of, “Research shows Gen Z Prefers XYZ Instead of ABC.”
A bit of humor goes a long way. If your topic is fun and the tone is supposed to be casual, go ahead and add a pun to the title. Puns are harmless but they’re guaranteed to grab attention.
For example: You’re writing about pasta, you can title your article, “Penne For Your Thoughts: 5 Pasta Recipes To Try This Summer”
Bonus tip: make sure that your titles are unique and creative. Don’t make them too long because that’ll beat the purpose of a headline. But make sure you’re not misleading the reader. Your content should be relevant to the title and vice versa.
Now that you know how to craft simple but compelling headlines, posts your content on Blofit!