Blogging and content marketing has skyrocketed to fame in the digital world these past few years. Everyone from individuals to big businesses is hopping aboard the blogging bandwagon. Blogging and building a solid content strategy can help you achieve a higher search engine ranking and by doing so, getting more web traffic and ultimately more revenue. It’s a win-win situation all around.
When building a blog development strategy, a lot of people make rookie mistakes that can be easily avoided. In a competition saturated market, having the best content is key. Below are the top blogging mistakes you should avoid.
1. Writing Boring Content
Many companies want to project an image that is professional and corporate. But while projecting your company to be professional is all well and good, when it comes to blogs, formal writing is not what you need. Writing your blogs in an overly professional or technical manner will just result in the content being too dry and boring. No one wants to read a piece like that. On the other hand, a company blog shouldn’t be overly informal either. You have to maintain a healthy balance between the two.
2. Writing Generic Blogs
If your blog post is all over the place, it’s not going to make any sense to the reader. Make sure your blog isn’t rambling or going off in different tangents. Blog pieces work best when they’re centered on a specific topic and features closely related subjects. This will ensure your audience actually reads through your blog and finds content that is of interest and value to them specifically.
3. Over-Posting Blogs
You shouldn’t be churning out multiple blogs per day just for the sake of it. When it comes to blogging, quality trumps quantity. You should focus on posting one high-quality piece rather than three subpar ones. If you post a lot, your viewers will get sick of seeing your blog posts constantly hogging their newsfeeds. Posting content once or twice a week works just fine.
4. Posting Blogs Inconsistently
Humans are creatures of habit and as readers; they expect you to follow a schedule when it comes to posting blogs. You can’t just post three pieces in one week and then disappear for an entire month. Space out your blog posting schedule so that you have some new content for your readers every week.
5. Poor Writing
And of course, poorly written blogs can be a death knell to your blogging. If your blogs are written sloppily, not edited properly, or just have no content value, your readers will soon lose interest. Make sure you’re writing high quality blogs that are captivating enough to catch the reader’s attention.
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