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Do you remember when black hat SEO was a major problem? Google eventually caught on to these unethical SEO tactics employed by shady (and, let’s be honest, lazy) people, so it may not have had a chance to get too close to you. Nevertheless, if you’ve ever had a client ask if you knew where they could buy links from, that’s definitely a remnant of those black hat SEO days—and something you want to stay away from at all costs.
I think the worst part about black hat SEO was the aftermath. It’s not like building up backlinks was the problem. It was the manner in which people acquired those backlinks that was, since they basically tricked the search algorithms into rewarding quantity over quality.
Being a few years away from the pervasiveness of black hat SEO abuses, I think it’s time for us all to get back in the saddle and get over that fear that Backlinks = Bad. We know that search engines recognize a strong network of backlinks as a signal of authority (even if they won’t admit it). It’s just a matter of knowing how to gain those links through genuine link-building strategies.
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Everywhere you look online, there’s a link to click that leads you somewhere because we’ve been trained by Google to believe that links are...
Posted Jan 12, 2019 | Hits: 86