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Have you ever Googled your own website and been disappointed with the results? Maybe a random snippet of text rather than a proper site description was displayed. Or maybe you found that it takes Google far too long to locate and index your content.
In either scenario, you’ve got a problem on your hands — unless, of course, you’re ok with funneling traffic to your site exclusively with paid ads. Organic search is the single most important driver of traffic for most websites, so getting your site properly indexed is of primary importance both for you and your web development clients.
The solution is to optimize site content for search engines, a practice that is generally referred to as on-page search engine optimization (SEO). In this post we’ll look at the key factors your on-page SEO strategy must address and how you can fix up your site for the best possible visibility in search engine result pages (SERPs).
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